The Incidental is a community-generated news pamphlet and website which offers debate, reviews, news updates and recommendations by tapping into what everyone is talking about.

During the London Design Festival (19 – 27 Sep 2009) The Incidental will offer an open platform where everyone can discuss UK contemporary design and we would like YOU to get involved.

Throughout the festival we will be publishing your reviews, news updates and recommendations to share with the design community with everything we receive appearing online; the best (and worst) of which will feature in four printed editions distributed across London throughout the festival.

If you want to be included then get in touch with the team now.

1. If you are organising an event then send us the details so that we can include you in our coverage.
2. If you will be out and about attending exhibitions and events during the festival then let us know your opinions on what you see by sending us your news updates, comments, tweets and photos and by visiting us Incidental HQ at 5 Cromwell Place, Brompton Design District.

BRITISH COUNCIL
The Incidental has been developed by the Architecture, Design, Fashion team at the British Council. The British Council is the UK’s international organisation for educational opportunities and cultural relations. To find out more about the British Council’s work please click here.

BACKGROUND
The Incidental was launched in April 2009 for the Milan Furniture Fair reaching an estimated 20,000 people from over 50 countries around the world.  The Incidental in Milan connected conversations and encouraged debate on UK contemporary design both among visitors to the furniture fair and among the design community around the world. The Incidental concept was developed with Daniel Charny.

PARTNERS
Initiated by Brompton Estates and local organisations, the Brompton Design District is an area renowned for its historic links with design and education since the founding of the Victoria and Albert Museum and Royal College of Art 150 years ago. The venue for The Incidental is kindly provided by South Kensington Estates.