The Incidental was originally conceived and commissioned by the British Council Architecture, Design, Fashion team in collaboration with Daniel Charny to create a platform for discussion on UK contemporary design.

The Incidental Milan Furniture Fair team included:
Design and Development: åbäke, BERG
Co-Editor: Damian Barr
Roving Reporters: Shai Akram, Marion Friedmann and Antonia Halse .

The Incidental London Design Festival team is:
Commissioned by: Alison Moloney and Catherine Ince, British Council
Concept developed with: Daniel Charny
Design and development: Åbäke, Electronest,  Stuart Bannocks, Sam Hill, Jonathan Attenborough and Oliver Bishop-Young.
Roving Reporters: Tim Parsons, Anna Bates, Freddie Yauner